Puma already developed into a world-famous enterprise from most first day the small factory that only produce sports shoes in Germany. Puma walk a uniquely developing road. In recently years, Puma’s achievement is thriving, the category of the product is abundant more and more. Apart from the production of sports shoes, more and more sportswear, ball, gloves, handbags and backpacks were printed on Puma Logo.

In order to make products in high grade, Puma pay more attention to cooperate with good and trend-lead designers. They are more than 7 world's top designers cooperate with Puma in 1990.While the number of top designers has increased to about fifty now.

Sure, the more creative then better level of design. The product concerned improved, so the price increased of course. It only 20 mark for one pair of Puma shoes in 1990, while it sales in euro 250 for one pair of high-grade Puma shoes.

In sales, the value of Puma products pushed to another lever when Puma adopt limited edition policy. Such as Puma thrift just produce 510 pairs total. Then the purchase customers flock to them. Now, the high-grade Puma shoes only sale in some special Puma outlet.

So the person will have a struggle if they are going to purchase the Puma shoes in limited edition. Puma products are able to maintain a fanatical worship always.